As the Director, Communications and Marketing, Shawna is responsible for strategic communication planning, social media and public and media relations.
Shawna has more than fifteen years of experience in communications, public relations and marketing. She has worked with clients in a variety of industries including retail, energy, consumer products, automotive, financial and healthcare.
Prior to joining the USBLN, she was a senior manager on the Global Associate Communications team at Walmart. In this role Shawna was responsible for creating communications for 2.2 million associates on topics ranging from Walmart’s sustainability and corporate giving initiatives, corporate reputation, disaster/crisis communications, labor relations, security and investigations and HR communications.
Before moving to Walmart, she held positions at ConocoPhillips including serving as the community relations/public affairs specialist at the Trainer Refinery outside of Philadelphia. In addition, her work has garnered International Association of Business Communicators (IABC) and Public Relations Society of America (PRSA) awards. Shawna served as the Director-Elect for the IABC Heritage Region, former VP Communications for the IABC Southern Region and spent five years as an IABC Tulsa Chapter board member. She is also a member of PRSA.